Since QRY's founding in 2017, our mission has been clear: to help consumer brands connect with audiences who will love their products. We take a solutions-focused, growth-driven approach, combining strategic media insights with a deep commitment to our clients’ success. For us, it’s not just about campaigns—it’s about building sustainable, meaningful growth.
Looking ahead, we’re excited to continue pushing the boundaries of what’s possible in media, creating innovative strategies that set new standards for success in the industry. Together with our clients, we’re building a future where every brand has the power to make a lasting impact.
Purpose
To help consumer brands connect with audiences who will love their products.
Vision
Empowering brands to achieve profitable growth by bridging brand awareness and performance media.
Values
Always take the initiative
Always expand your expertise
Always act with integrity
Always ask why
Always do good work
Never be satisfied with the status quo
Never let anything get in the way of client success
Meet our leadership
Samir Balwani
Founder & CEO
Melissa Pope
Head of Client Strategy
Alyssa Forse
Head of Media & Advertising
Jamie Geiger
Head of Operations
Avery Kiesling-Gough
Head of People & Culture
Shaping the future
Explore our research, insights, and analysis, designed to equip marketing leaders with the strategies to stay ahead of change and drive growth faster.
