Dr. Harvey’s is a leader in holistic pet nutrition, offering natural, human-grade foods and supplements for dogs and cats. Renowned for their dedication to quality and pet wellness, they’ve become a trusted choice for pet owners seeking premium, health-focused products.

Challenge

Q4 presented a unique challenge: competitors in the pet nutrition industry leaned heavily on discounts of 50-70%, with some offering 100% off free trials to attract customers. Dr. Harvey’s, on the other hand, wanted to maintain its brand and limit its discount. The challenge was to scale effectively in this price-driven environment, attract new customers, and drive measurable growth without compromising their brand integrity.

‍Solution

QRY implemented a tailored full-funnel media strategy designed to maximize efficiency and impact, leveraging key tactics to stand out in the crowded Q4 landscape:

• Teaser Campaigns: Developed and executed “teaser” ads to build anticipation for the upcoming sale. These ads created excitement among existing and prospective customers, driving early engagement and priming the audience for conversion as soon as the promotion launched.
• Audience Targeting: Focused on reaching high-intent pet owners who prioritize quality and wellness, ensuring the campaigns resonated with the right consumers.
• Strategic Retargeting: Retargeted engaged users with personalized ads during the promotional period, guiding them seamlessly through the sales funnel and reinforcing the brand’s value.

This strategy combined effective promotion anticipation with precision targeting and a seamless conversion path, ensuring the brand’s premium messaging reached the right audience at the right time.

They take the time to understand our business individually and tailor their approach to our specific KPIs and goals. I also appreciate that they are mindful of how to align our objectives within our budget, ensuring we get the most out of our investment. - Ty Cohen, Vice President

Results

The campaign demonstrated that a premium brand can thrive, even in a price-driven season:

• 22% Increase in Revenue
• 10% Increase in New Customer Trials
• 52% Increased Website Engagement

By focusing on targeted anticipation and maximizing their promotional efforts, Dr. Harvey’s successfully captured attention and drove growth without compromising their values.

Their deep understanding of the e-commerce landscape, combined with their personalized approach and budget-conscious strategies, makes them a valuable partner for any brand looking to grow effectively. - Ty Cohen, Vice President