Challenge

How Do We Increase Brand Awareness and Drive Incremental Online Sales?

Revo is a premium performance sunglass brand with a rich history. Created from NASA inspired materials, Revo had a unique value proposition that other sunglass brands couldn’t compete with.

The brand needed to scale quickly to achieve the annual growth goals forecasted. We needed a comprehensive marketing strategy that took advantage of the brand’s heritage, built brand awareness with new audiences, and maximized channel efficiency.

Revo has a unique value proposition and strong brand recognition; which has been driving the brand’s annual growth. In order to further capture market share and grow online sales the brand needed to engage with new audiences.

The core challenge that needed to be solved: “How do we create a customer journey that increases brand awareness and drives incremental online sales”.

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Solution

Implementing a Data-Driven Campaign Framework & Strategy

In order to achieve their goals, Revo needed a data driven campaign framework and marketing strategy.

The teams created a media plan and marketing strategy that allowed for flexible scaling based on campaign results. This responsiveness allowed the Revo to maximize advertising effectiveness based on market opportunities and timing.

In parallel, a methodical test & learn plan was launched, enabling the brand to find incremental revenue opportunities from new audiences as the campaigns scaled.

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Results

Scaled Incremental Revenue, Achieving Exceptional Annual Growth

The data-driven campaign framework and strategy lead the Revo campaigns to see exceptional results and growth. The campaigns saw +421% Media Attributed Revenue YOY,  +359% Media Attributed Transactions YOY, and +13% Media Attributed AOV YOY.