Kenny invited me to join him on "The People of Digital Marketing" podcast. It was an amazing conversation. Here's what we talked about:

• The common mistakes that hold back brands from scaling ad spend effectively.
• Why paid media budgets MUST include an allocation for brand awareness campaigns.
• How to approach ad testing and experimentation in a strategic way (don’t use the “shotgun” approach).
• Why is high ROAS not always a good thing?
• Why is cash flow management the #1 killer for most e-commerce businesses? 
• How do we incorporate unexpected events into media forecasting?
• How marketing attribution will cause the most challenges for brands in 2023.

Check out the entire episode here.