CMOs face increasing pressure to justify their marketing budgets, especially when CFOs and CEOs see marketing as an expense rather than a revenue driver. Too often, marketing teams struggle to make their case in financial terms, leading to budget cuts that slow growth and weaken brand equity.

This guide gives you a step-by-step framework to shift the conversation from cost-cutting to growth acceleration. Learn how to:

• Frame your budget request in executive-friendly language that resonates with CFOs and CEOs.
• Use benchmarks and case studies to prove marketing’s financial impact.
• Anticipate and counter objections with data-backed arguments.
• Track early indicators of success before revenue impact to validate investment.

If you want to secure, optimize, and expand your marketing budget, this guide will help you build a rock-solid case that leadership can’t ignore.